To add Facebook Page reviews, open Page settings, enable the Reviews/Recommendations tab, and make the tab visible in the page menu.
Customer feedback on a Page drives trust and fresh activity. The Reviews feature—now surfaced as Recommendations—lets visitors rate your business, share photos, and give tips that appear on your profile. This guide shows the exact clicks on desktop and phone, plus clean ways to ask for feedback and reply with class.
Add Customer Ratings On A Facebook Business Page — Step-By-Step
You can switch on reviews from the Page’s settings in a minute or two. The paths differ slightly between the classic and the new Pages experience, and between desktop and mobile. Use the steps that match what you see.
Fast Setup Checklist
Work through this quick table first. It lists what you need and where to find it.
| Task | Where | Notes |
|---|---|---|
| Confirm Page access | Page > Settings | You need Facebook access with full control or the right task permissions. |
| Turn on Reviews/Recommendations | Settings > Templates and Tabs | Toggle the Reviews tab on. If missing, add it as a new tab. |
| Reorder tabs | Settings > Templates and Tabs | Drag Reviews near the top so visitors see it without scrolling. |
| Check rating display | Page > Reviews section | Ratings appear after enough Recommendations come in. |
| Set alerts | Professional dashboard > Notifications | Get a ping when a new Recommendation arrives. |
| Prepare replies | Saved replies / Notes | Create short response scripts for common situations. |
Turn The Reviews Tab On (Desktop)
New Pages Experience
1) Log in and switch into the Page profile. 2) Open Settings. 3) Pick Templates and Tabs. 4) Find Reviews or Recommendations and flip the switch to On. 5) Use the handle to drag the tab higher in the list. 6) Visit the Page and confirm a Reviews section is visible in the left menu.
If Reviews is missing from Templates and Tabs, click Add a tab and choose Reviews. Some sections can’t be removed; Review visibility depends on tab status and Page type. Meta’s help page on how to manage tabs and sections explains the rules for sections and tab order.
Classic Page Layout
1) Go to the Page and select Settings in the top bar. 2) Choose Templates and Tabs. 3) Toggle Reviews to On. 4) Rearrange tabs so Reviews sits just under Posts or Home. 5) Save changes. 6) Refresh the Page and test the flow a visitor would take to write feedback.
Enable Reviews From The Facebook App (iOS/Android)
1) Open the app and switch to the Page profile. 2) Tap Menu > Settings. 3) Open Templates and Tabs. 4) Toggle Reviews/Recommendations On. 5) Tap Edit to reorder and move Reviews near the top. 6) Visit the Page profile and check that the Reviews button shows in the action bar or in the menu.
Some menu labels vary by region. If you can’t find Templates and Tabs on mobile, do the toggle on desktop, then return to the app to manage replies and alerts.
Who Can Leave Feedback And How Ratings Work
Anyone who can view your Page may recommend your business. The rating shown on your profile isn’t a simple average of stars; it’s based on multiple signals. Meta publishes a help doc on how ratings are calculated, which clarifies that the score draws from several sources and appears after enough data is available.
Make The Tab Easy To Find
Tab placement matters. If Reviews sits low in the menu, fewer visitors will find it. Keep it among the first three items. On desktop, drag the tab in Templates and Tabs. On mobile, look for Edit next to the tab and bump it up. Also add a button on your site and email footer that links straight to the Reviews section of the Page.
Ask For Feedback The Right Way
Direct, simple requests work best. Aim for one clear ask after a purchase or visit. Share the link, thank the customer by name, and give a short prompt. Avoid incentives that could break platform rules or local law. The safer play is a friendly message that makes it effortless to post a short note and a star rating.
When To Ask
- Right after a successful delivery or appointment.
- After a helpful service exchange.
- When a customer posts a kind comment you can reply to with a link.
Where To Ask
- Email receipts and post-purchase flows.
- SMS follow-ups with a short link.
- Printed cards with QR codes near checkout or at tables.
Write Replies That Win Back Time
Responding fast shows care. Keep replies short and specific to the comment. Thank fans, address concerns, and invite the person back. When you need a deeper fix, move the thread to private messages, solve the issue, then add a brief public note so others see the outcome.
Handling Common Snags
The Reviews Tab Doesn’t Appear
Check Templates and Tabs first. If you still don’t see it, your Page category may not support ratings. Change the category to a local business or service field, then reload settings and try again. Also make sure you’re switched into the Page profile, not your personal profile.
Ratings Don’t Show On The Profile
Ratings appear after enough Recommendations arrive. Keep asking. Share the direct Reviews link with buyers, include it in receipts, and pin a post that invites feedback. Clear the path and volume will follow.
Spam Or Rule-Breaking Posts
Use Page moderation tools. Report the item if it breaks rules, and reply calmly when the comment is real but heated. Screenshots and order numbers help your team resolve issues quickly. Never argue; state the fix, offer a path, and follow through.
Message Templates You Can Use
Copy, personalize, and send. Keep each note short and human.
| Situation | Sample Message | Next Step |
|---|---|---|
| Post-purchase email | “Thanks for choosing us, Maya. If you found the service helpful, a quick star rating on our Facebook profile would mean a lot.” | Include the direct Reviews link. |
| SMS follow-up | “Hi Omar—glad your order arrived on time. Got a minute to share a short Recommendation on Facebook?” | Short link with UTM tags. |
| Reply to praise | “You made our day, Priya. Would you be open to posting that note on our Facebook Reviews tab so others can see it?” | Paste the Reviews link in the reply. |
| Fixing a miss | “Sorry we missed the mark, Leo. I can set this right. I’ll DM now with a quick plan.” | Move to private chat, confirm the fix, then add a brief public note. |
| After a resolved issue | “Thanks for working with us to sort that out. If the outcome helped, a short Recommendation would help future shoppers.” | Offer the link without pressure. |
Track And Act On Feedback
Set up alerts so your team never misses a new post. Keep a simple spreadsheet with three columns: date, theme, and action taken. Over a month, patterns pop out—shipping notes, store hours, product fit. Tackle themes one by one and post updates when you ship fixes.
Build A Direct Link To The Reviews Section
Make it one tap. From the Page, click the Reviews tab and copy the URL. Add it to your email signature, QR cards, and website footer. When you run an email campaign, turn that link into a button with a short label such as “Rate your visit.”
Set House Rules And Train Staff
Write a short playbook: who replies, tone, the daily check time, and when to move to private chat. Load two or three saved replies for common notes—shipping praise, product love, and refund requests. Keep the voice calm and friendly. Praise the good ones. Fix the misses.
When To Turn Reviews Off
Most brands should keep them on. During a spam wave or a coordinated hit, you may need a pause while your team gathers receipts and posts a calm update. If the rate of new posts returns to normal quickly, turn the tab back on and keep moving.
Proof Of Work And Policy Links
Meta documents confirm two core points: you can add, show, or hide tabs—see the help page on managing tabs and sections—and the rating on a Page pulls from multiple sources, as described in Meta’s article on rating calculations. Keep these links handy when teammates ask how the score works.
Extra Tips That Boost Results
- Use short links. Create a branded redirect that points to the Reviews URL, so staff can share it by memory.
- Add a QR code at the register and in packing slips. Place it near a one-line prompt such as “Tell folks how we did.”
- Pin a post that thanks recent reviewers. Tag profiles only when the person has already tagged you or given consent in a comment.
- Ask with balance. Rotate asks across channels so the same buyer doesn’t get multiple nudges in a day.
- Reply in batches. Set one or two windows per day to handle feedback so your team stays focused on service.
- Mind policy. Don’t offer gifts in exchange for a rating. Keep the ask neutral and let the customer speak freely.
A Clean, Repeatable Routine
Turn the tab on, place it high, and ask with care. Reply fast, fix issues in private, and leave a brief public note. Track themes and ship small improvements often. That cycle builds a wall of proof over time and helps new visitors feel safe picking you. Keep going daily.