To add reviews on a Facebook Page, turn on the Reviews tab in Page settings and then invite customers to recommend your business.
If you want buyers to trust your business, visible ratings help. The quickest path is to switch on the Reviews tab, check that it shows on your Page navigation, and share a direct link so people can post feedback. Below you’ll find fast steps, screenshots you can recreate, and simple wording that gets happy customers to respond.
Set Up Reviews On A Facebook Business Page: Step-By-Step
Facebook uses recommendations and star ratings on business Pages. When you enable the Reviews tab, visitors see a prompt that asks if they recommend your business and lets them add a comment. Ratings appear once you receive enough feedback. Meta outlines how ratings work on its help page for business ratings and reviews.
Quick Setup Checklist
- Open your Page while logged in as an admin or with the right task access.
- Go to Settings → Templates and Tabs.
- Make sure the Reviews tab is On and visible in your tab order.
- Publish a short “Leave a review” post with your Reviews link.
- Reply to every new review with a friendly, specific note.
Where To Find Reviews Settings
In the new Pages experience, you manage features from the Page’s settings panel. Meta’s overview of the new Pages experience explains this layout and where management tools live.
Fast Paths To Turn Reviews On
Use any of the paths below. The location labels match what you’ll see in the menus so you can move quickly.
Setup Paths At A Glance
| Path | Menu Route | What To Toggle |
|---|---|---|
| Desktop (New Pages) | Page → Settings → Templates and Tabs | Turn Reviews to On; drag to show near top |
| Mobile App | Page → Menu → Settings → Templates and Tabs | Enable Reviews; confirm it appears on the Page tabs |
| Business Suite | Page → Professional dashboard → Settings | Open Templates and Tabs; switch on Reviews |
Detailed Steps For The New Pages Experience
1) Switch To Your Page Profile
From your profile photo, choose the Page so you act as the Page. This ensures you see the Page’s settings and not your personal profile options.
2) Open The Settings Panel
On desktop, look for Settings in the left rail. On mobile, open the Page menu and pick Settings.
3) Go To Templates And Tabs
Find Templates and Tabs. This is where you add, remove, and reorder tabs like Home, About, Photos, and Reviews.
4) Enable The Reviews Tab
- Locate Reviews.
- Flip the switch to On.
- Use the drag handle to move it higher in the tab list so visitors spot it.
5) Check Visibility On The Page
Visit your Page as a visitor would. You should now see the Reviews tab on the left (desktop) or across the tabs bar (mobile). If it’s hidden, return to Templates and Tabs and place it higher.
Invite Customers And Share A Direct Link
Now that the tab is live, remove friction for customers. Offer a direct path in email signatures, receipts, and post-purchase messages.
Best-Practice Prompts You Can Use
- “Thanks for your order! If we made your day, would you share a quick review on our Facebook Page?”
- “We value your feedback. Two lines on our Page help others choose us.”
- “Got 30 seconds? Tap Reviews on our Page and tell us how we did.”
Timing That Gets Responses
Ask right after delivery, a completed service, or a positive support chat. That’s when details are fresh and the chance of a thoughtful comment is highest.
How Ratings Work On Facebook
Visitors can choose to recommend your business and add a short comment. Once you earn enough responses, a star rating appears near the top of the Reviews section. Meta explains where ratings show and how they’re calculated on its page about business ratings and reviews.
What Customers See
- A question that asks if they recommend your business.
- A field to add context (minimum length may apply).
- Options to include photos or tag services in some cases.
Troubleshooting A Missing Reviews Tab
If you can’t find the Reviews option, use these quick checks.
Check Admin Access
You need full control or the right task access. If a teammate can see the switch and you can’t, your role may be restricted. Ask the Page owner to grant you the needed permission level.
Confirm You’re In Page Mode
Make sure you switched from your personal profile to the Page profile before opening settings.
Review Your Template
Some templates hide certain tabs by default. In Templates and Tabs, add the Reviews tab and place it near the top.
Clear Cache Or Try Another Device
Menu labels can lag after changes. Refresh, use a different browser, or try the mobile app to confirm the change took effect.
Responding To Reviews That Come In
Replies show you’re present and listening. Keep them short, friendly, and specific to the review. Avoid generic lines. If a customer raises a real issue, move to private messages for account or order details, then return to the public thread with a quick note that you resolved it.
Sample Reply Starters
- “Thanks, [Name]! The team will pass your shout-out to [Staff/Location].”
- “Sorry we missed the mark, [Name]. I’ve sent you a DM to fix this fast.”
- “Appreciate the feedback. We’ve updated [process/menu/hours] based on your note.”
House Rules For Replies
- Never share private details in comments.
- Stay calm when the review is harsh.
- Thank people by name and echo one detail they shared.
- Offer a simple next step if they had trouble.
Reporting Reviews That Break The Rules
You can flag content that includes hate, threats, spam, or fake experiences. Use the three dots next to the item and choose the report option. Keep a screenshot for your records in case you need to follow up with support.
When Reporting Makes Sense
- Clear signs the reviewer never interacted with your business.
- Personal attacks or abusive language.
- Advertising, links to malware, or unrelated promotion.
Make Reviews Easy To Find
Small tweaks boost the number of people who read and write reviews on your Page.
Place Reviews High In Your Tabs
In Templates and Tabs, keep Reviews near the top so it’s visible on first glance. Meta’s help guide on managing tabs and sections covers the basics of tab order and visibility.
Pin A Post That Points To The Reviews Tab
Use a short post with a thank-you note and a link to the Reviews tab. Pin it for two weeks during a busy season to nudge more responses.
Add A Callout To Your Website
Place a small “Review us on Facebook” button in your footer or order confirmation page. Send traffic straight to the Reviews tab link.
Quality Standards That Keep Ratings High
Good ratings follow good service. Keep your promise times clear, publish accurate hours, and answer Page messages within a reasonable window. Regular updates make people comfortable reaching out and reduce mixed expectations that can lead to poor reviews.
Set Response SLAs
Pick clear windows for replies (for example, within one business day). If your inbox grows, assign a teammate to first-response duty during your peak hours.
Use Tags And Saved Replies
Save two or three reply templates for common cases, then personalize them before sending. That keeps replies fast without sounding canned.
Metrics To Watch After You Turn Reviews On
Track the effect on profile visits and message volume. Ratings alone don’t tell the whole story; watch the quality of comments and any mentions of staff or services. If you see repeat issues in comments, fix the root cause and post a note about the change.
Review Issues And Smart Actions
| Issue | What You Can Do | Where |
|---|---|---|
| Harsh feedback with real problem | Reply, move to DM for details, resolve, circle back with a short public note | Comments + Messages |
| Suspicious or abusive item | Report via three dots; save a screenshot; follow up if needed | Reviews tab |
| Few ratings visible | Invite recent buyers; pin a post; add link to email receipts | Posts + Email |
Template: Short “Leave A Review” Post
Copy, tweak, and post this from your Page:
We’d love your feedback. If we served you recently, tap our Reviews tab and tell us how we did. Your note helps neighbors choose small businesses like ours. Thanks for the support!
Template: Email Line For Receipts
Add this after your thank-you message:
Had a good experience? Two lines on our Facebook Page help others. Here’s the link to our Reviews tab: [paste your Reviews URL]
FAQ-Style Clarifications (No Extra Tabs Needed)
Can I Turn Reviews Off Later?
Yes. Go back to Templates and Tabs, open Reviews, and switch it off. The tab disappears, and your star rating stops showing.
Will Every Comment Count Toward Stars?
No. Ratings appear when you meet platform thresholds. The exact thresholds aren’t public, and can change. Consistent activity helps the rating show.
Do I Need A Specific Page Category?
Most business categories support reviews. If the tab isn’t available and your access is correct, review your Page template and category, then try again.
Keep Your Setup Fresh
Check your tab order each quarter, refresh the pinned post after campaigns, and keep response times tight. If your Page upgrades again, start at the Page settings panel and look for Templates and Tabs first. Meta’s article about the new Pages experience is the best bookmark for layout changes over time.