Yes, you can add Page reviews by enabling the Reviews tab and inviting customers to leave Recommendations.
New customers look for proof. Star ratings and written feedback on a Facebook Page give that proof right inside the platform where they already spend time. The good news: turning reviews on takes only a few clicks. This guide walks you through every step on desktop and phone, shows what to do when the Reviews tab is missing, and shares simple ways to ask happy buyers for public feedback without sounding pushy.
Add Customer Reviews On A Facebook Page: Quick Setup
Before you start, make sure you have admin access to the Page in the new Pages experience. You’ll switch to the Page profile, open Settings, and look for the Reviews or Recommendations controls. On many Pages the feature appears as a tab you can toggle on; on some layouts it lives under Privacy or Page and tagging.
Desktop Steps
- Log in and switch to your Page profile.
- Open Settings.
- Go to Templates and tabs and toggle Reviews on. If you see Privacy > Page and tagging, enable the option that lets visitors view and leave reviews.
- Return to the Page and check that the Reviews tab is visible on the left menu.
Phone Steps (Facebook App)
- Open the app, switch to the Page, and tap the three-line menu.
- Tap Settings.
- Find Templates and tabs and turn on Reviews, or enable the Page and tagging setting that allows visitors to leave reviews.
- Preview your Page to confirm the Reviews section appears.
What People See When Leaving Feedback
When visitors tap the Reviews section, Facebook prompts a yes/no question: “Do you recommend this business?” After choosing, the person writes a short note. That post becomes a Recommendation on your Page, and it contributes to your rating average.
Quick Reference Table
The matrix below summarizes where the control lives and who can change it.
| Where You Toggle | What It’s Called | Who Can Change |
|---|---|---|
| Settings > Templates and tabs | Reviews tab | Admin with full access |
| Settings > Privacy > Page and tagging | Allow others to view and leave reviews | Admin with Facebook access |
| Meta Business Suite > Settings | Ratings and reviews visibility | People with permissions |
Turn Reviews On And Get Your First Five
Flip the switch, then seed momentum. Aim for the first five Recommendations from real customers you can identify by name. People trust fresh, specific notes about service, speed, and outcomes. Here’s a simple flow that works for local shops, clinics, salons, and service teams.
Ask At The Right Moment
Send your request soon after delivery or pickup while the experience is still top of mind. A short, plain message beats a long script: “Thanks for choosing us today—would you share a quick Recommendation on our Page?” Include the direct Reviews link, which you can copy from the Reviews tab.
Give A Nudge Without Pressure
One follow-up is fine after a few days. Keep it friendly, and never offer a reward for a positive review. Facebook policies prohibit incentives that bias ratings, and you can report posts that break those rules. See Meta’s Recommendations guidelines for the baseline standards.
Reply To Every Review
Thank supportive posts and show you fixed issues raised in critical ones. Your replies appear publicly, so future buyers see you are present and responsive. Short, direct responses work best.
What If The Reviews Tab Is Missing?
Two common reasons explain a missing tab: the layout is using a template without the Reviews section, or the Page settings hide Recommendations. Switch the Page template to one that includes the Reviews tab, or enable the option that lets visitors leave reviews. If the Page shows a message that Recommendations are suspended, fix any outstanding policy issues and appeal when ready.
Template Check
- Open Settings and select Templates and tabs.
- Click Add a tab and add Reviews.
- Drag the tab higher so visitors see it near the top of the menu.
Policy Or Quality Flags
Pages can lose the ability to collect Recommendations if they break platform rules or receive repeated reports. Review the Community Standards, remove problem content, and submit an appeal from the Page Quality dashboard once the issue is resolved.
Mobile-Only Toggle
Some admins see the option only in the mobile app. If you don’t find the slider on desktop, open the Facebook app, switch to the Page, and check Settings there.
Share The Direct Reviews Link
Make leaving feedback painless. Share the link to the Reviews section by email, SMS, WhatsApp, or a QR code at checkout. On desktop, open the Reviews tab and copy the URL from your browser. On mobile, tap Share on the Reviews screen and grab the link. Add it to receipts, appointment reminders, and your digital business card.
Place Gentle Cues On Site And In Store
- Add a “Share your experience on Facebook” line to your order confirmation template.
- Print a small tent card with a QR code that points to the Reviews link.
- Include a Reviews callout in your email signature and WhatsApp quick replies.
Moderate Reviews Without Overreach
You can’t edit someone’s Recommendation, and you shouldn’t ask for changes. You can report posts that include hate speech, threats, or spam. For mixed feedback, reply with context and describe steps you took to make it right. Many readers value an honest story of service recovery.
When A Review Breaks The Rules
Use the three-dot menu on the post to report it. Include details and any proof you have. If Facebook removes the content, the rating impact usually disappears along with the post.
Turn Off Reviews Only As A Last Resort
If you disable the Reviews tab, the rating vanishes and visitors can’t leave new Recommendations. Most businesses do better by keeping the feature on, replying well, and building more recent positive feedback over time.
Pro Tips That Raise Your Average
You don’t need hacks. You need volume from real customers and clear prompts. These small moves lift both the number of posts and the tone.
Make It One Tap From Messages
When you finish a Messenger chat with a happy buyer, send the Reviews link in the thread. If you use Meta Business Suite, save a quick reply that includes the link so your team can drop it in seconds.
Set A Weekly Habit
Pick a day and send five personal requests. Names beat blasts. Mention the specific job, purchase, or visit to jog the person’s memory. Small, steady outreach adds up fast.
Show Reviews On Your Website
Embedding recent Recommendations on your site reminds visitors that people choose you. Many site builders and plugins can display a feed from your Page.
Troubleshooting Table
Use this checklist when Reviews aren’t showing or people can’t post.
| Symptom | Likely Cause | Fix |
|---|---|---|
| Reviews tab missing | Template without Reviews | Add the tab in Templates and tabs |
| Can’t find toggle on desktop | Mobile-only control | Switch to the Facebook app and enable |
| “Recommendations suspended” banner | Policy or quality issue | Resolve Page Quality alerts and appeal |
| Review shows spam or abuse | Breaks platform rules | Report via the three-dot menu |
| No new reviews coming in | No direct link shared | Send link by email, SMS, or QR |
| Rating looks low | Few total reviews | Ask weekly and reply to every post |
Short Criteria For A Strong Ask
People write better when your request is simple and specific. Keep your message tight, choose the right moment, and include one tap to the Reviews screen. Here’s a template you can adapt in email or Messenger:
Copy-Ready Message
“Thanks again for choosing us today. If you had a good visit, would you share a short Recommendation on our Facebook Page? Here’s the link: [paste your Reviews URL]. It helps others choose with confidence.”
Common Edge Cases Explained
Team members shouldn’t post Recommendations about their own workplace. Keep requests to customers who actually used your service.
Don’t filter requests to only happy buyers. Ask everyone you served during a shift. Broad outreach avoids bias and keeps the Page safe.
If you rename or merge a Page, existing Recommendations usually follow. Keep outreach steady during any transition so the feed stays fresh.
Workflow In Meta Business Suite
Many teams manage messages, posts, and settings from Meta Business Suite. From the left menu, open Settings and look for Ratings and reviews. You can respond to feedback right from the Inbox, save reply templates with your Reviews link, and assign messages to teammates.
Use Inbox to handle reviews side by side with messages. Turn on notifications, save reply templates, and assign follow-ups to teammates with due dates.
Response Speed Matters
People check timestamps. A same-day reply shows you’re paying attention. If you can’t solve an issue in public, invite the person to message you and finish the fix in private, then circle back with a brief public note.
Keep It Clean And Transparent
Never buy reviews, don’t ask staff or family to post Reviews, and don’t gate requests. A steady stream of honest posts builds a rating you can stand behind. If someone shares a tough story, meet it with care, share a fix, and keep serving the next person well.
Measure The Impact
Watch trends over time. In Page insights, check review volume by week, average rating, and response time. Pair that with sales or booking data. When the review count rises and reply times drop, conversion from social lifts. Keep the habit that caused the bump—timely asks, quick replies, and clean service handoffs.