On a Facebook Page, open the Reviews/Recommendations tab; if it’s missing, turn Reviews on in Settings > Templates and Tabs.
You can view customer feedback in a few taps. The Reviews (also called Recommendations) tab sits in your Page’s tabs. On phones, it may hide under the More menu. If the tab isn’t there, you can switch it on from Page settings. Below you’ll find quick paths for desktop, iPhone, and Android, plus fixes when feedback isn’t showing.
Where To View Reviews On Your Business Page (New Pages)
Meta’s New Pages experience changed menus a bit, but the core routes are simple. Use these common paths to get to feedback fast.
| Platform | Path | What You’ll See |
|---|---|---|
| Desktop (facebook.com) | Open your Page → Left tabs → Reviews | Recommendation feed, average rating, filters |
| iPhone app | Switch to your Page → Menu → Reviews | Latest recommendations, photos, rating |
| Android app | Switch to your Page → Menu → Reviews | Recent feedback, rating, report options |
On some layouts, the tab reads “Recommendations” instead of “Reviews.” The feature name changed when Pages moved from star ratings to a simple “Do you recommend this business?” format. Meta’s overview of the new Pages experience explains the shift and why menus may look different across accounts.
Turn The Reviews Tab On If You Don’t See It
If the tab is missing, you can enable it with Page access. The exact labels can vary by device, but this flow works on most setups:
Desktop Steps
- Open facebook.com while logged in with access to the Page.
- Switch to the Page profile.
- Go to Settings.
- Open Templates and Tabs.
- Find Reviews (or Recommendations) and toggle it on. Drag to change its position if you want it higher in the menu.
Phone Steps (iPhone And Android)
- Open the Facebook app and switch to your Page.
- Tap the menu icon.
- Tap Settings or Page settings.
- Tap Templates and tabs.
- Turn on Reviews (or Recommendations), then return to the Page and check the tabs list.
Feature availability can depend on category. Some Page types don’t include ratings; if the switch isn’t present, your category may not allow that tab.
See All Feedback In One Place
Once Reviews is active, use filters to sort by recent or by photos. If you manage many locations, confirm you’re on the right Page before you read.
Interpret The Rating
Ratings roll up from several inputs, not just a single star average. Meta explains how a Page’s rating can be based on feedback signals, reports, and more. If you see a change that doesn’t match one new comment, that is why. You can read Meta’s short note on how Page ratings are determined for the high-level inputs.
Classic Layout? Use These Paths
Some admins still see the older layout. The steps are close, with small label changes.
- Desktop: Your Page → left column tabs → Reviews.
- Phone: Switch to Page → More → Reviews.
- Enable tab: Settings → Templates and Tabs → toggle Reviews on.
Get Alerts So You Never Miss New Feedback
Set notifications once, then reply while the customer is still engaged.
- Open your Page and go to Settings → Notifications.
- Turn on alerts for Reviews/Recommendations.
- Choose push, email, or both.
You can also create inbox labels such as “Needs reply” or “Handled” to keep the team in sync.
Reply, Hide, Or Report
Public replies show that you listen. Keep responses short, direct, and human. Thank happy customers and invite them back. When feedback raises a problem, acknowledge it, share a simple next step, and move the chat to private messages if you need account details.
When A Comment Breaks The Rules
You can report content that violates Meta’s policies or local law. Use the three-dot menu next to the comment and submit a report. For spam or off-topic posts, hide them so only the author and their friends can see the thread while Meta reviews the report. If a post came from someone who never used your product, you can flag it and add context in your reply.
Make Reviews Easy To Find On Your Page
You can raise the visibility of feedback so visitors see it without hunting through menus. Here are simple ways to do that:
Reorder Tabs
Place the Reviews tab near the top. On desktop, drag it above About or Photos inside Templates and Tabs. Pin it in the mobile menu as well. That puts social proof one tap away.
Link From The Bio And Buttons
Add a short note in the bio such as “Read what customers say” and link to the Reviews tab URL. You can also set the main action button to a contact choice so new visitors can reach you after reading feedback.
Share Standout Moments
Turn a strong line from a happy customer into a post. Tag the person if they mentioned a public experience. Pair the quote with a product photo or a quick behind-the-scenes shot. That content tends to draw more clicks to the tab.
Troubleshooting When Reviews Don’t Show
If you can’t see feedback at all, one of these common issues is likely blocking it. Work through this checklist.
| Cause | Quick Check | Fix |
|---|---|---|
| Tab turned off | Templates and Tabs shows Reviews disabled | Toggle on; drag higher in the list |
| Wrong Page profile | Profile switcher shows personal profile | Switch to the Page before opening menus |
| Limited Page category | Category lacks ratings | Change to a category that allows feedback |
| Age or location limits | Page has audience restrictions | Remove limits so visitors can view tabs |
| App cache issues | Old layout or stale menus | Force-quit app; clear cache; update app |
| Role lacks access | You can’t open Settings | Ask an admin to grant access to Page controls |
Pro Tips To Work Smarter With Feedback
Set A Consistent Reply Style
Create three short templates you can tailor: a thank-you line, a “we’re fixing this” note, and a follow-up invite. Keep them in a shared doc so anyone who handles the inbox can respond in the same voice.
Tag Themes For Faster Insights
On desktop, use the search field and a simple tag list. Tag mentions of wait time, shipping, sizing, or staff names. A weekly scan shows patterns that matter: a delivery delay, a checkout snag, or a service win you can repeat.
Close The Loop
When you fix a real issue that a customer raised, return to the thread and add a short update. People like to see that you took action.
What Visitors See When They Read Reviews
Readers see a mix of text, photos, and answers to the “Do you recommend” prompt. They can sort, react, and share. A clear pattern of fresh, thoughtful replies from your team builds trust. That’s why notification setup, fast replies, and tab placement all work together.
Keep The Tab Clean
Spam can pile up on busy pages. Use the hide and report tools daily. If a thread is turning into a back-and-forth, move it to messages and pin a short solution at the top of the comments so others can see the outcome without reading the whole exchange.
When You Should Turn Reviews Off
Most brands leave feedback on. Short outages, fraud waves, or legal requests can be exceptions. If you must pause, note that the rating and existing feedback can disappear from public view while the switch is off. Bring it back as soon as the risk passes.
Ask For Feedback The Right Way
A steady trickle of fresh comments keeps the tab lively. Make asking part of your checkout or handoff. Use a short link to the Reviews tab in receipts, DMs, and thank-you emails. Keep the ask friendly: one line, no pressure, and never offer rewards that break platform rules.
Time Your Ask
Send the request soon after a visit or delivery, or a day later if setup takes time.
Train Your Team On Replies
Pick a daily window for checks. Set a target response time that fits your size, then meet it. Keep replies calm and specific. When you need to check details, move to private messages and give a clear next step. Once solved, circle back to close the loop in public.
Sample Lines You Can Adapt
- Positive: “Thanks for taking a moment to write this. We shared it with the crew.”
- Mixed: “Thanks for the kind words and the tip on the wait. We’re working on it and we’ll DM you with an update.”
- Negative: “Sorry this missed the mark. We’ve opened a ticket and will message you to make it right.”
Keep a log of tricky cases and the final fix. New hires learn faster when they can see past replies that worked.
Policy And Safety Notes
Don’t post fake reviews or pay for them. Don’t ask staff, vendors, or family to write feedback without saying who they are. If you see content that breaks platform rules or local law, report it and keep a record of the case IDs. When a reviewer used hate, slurs, or threats, hide the thread and escalate through Meta’s report tools.
Recap: Quick Paths You Can Trust
Desktop: Page → Reviews tab. Phone: Page → Menu → Reviews. Missing? Settings → Templates and Tabs → toggle Reviews on. Want better visibility? Move the tab near the top and share a post that points to it. Need context on rating swings? See Meta’s page on rating inputs linked above. Set alerts to respond now. Move the tab higher in both menus.