Open a product page, tap “All reviews,” or use Seller Central’s Customer Reviews to track feedback on your listings.
Shoppers and sellers flock to review pages to spot praise, fix issues, and plan upgrades. This guide shows the fastest paths on desktop, the mobile app, and Seller Central. You’ll also learn time-saving filters, smart workflows, and policy-safe ways to encourage feedback.
How To View Your Amazon Product Reviews: Desktop Steps
On desktop, open the product page and scroll under the title block. Click the star rating near the price or the “See all reviews” link. You’ll land on a dedicated page that lists every rating and comment. Sort and filter tools sit at the top, along with a search bar for pinpoint checks.
Use the in-page search to jump to a phrase such as “battery life,” “fit,” or “assembly.” Sort by “Most recent” to watch new opinions roll in, or pick “Top reviews” to see the entries other shoppers found helpful. Toggle “Verified purchase” to narrow the view to confirmed buyers.
| Where | Path | What You Get |
|---|---|---|
| Desktop Product Page | Star rating → “See all reviews” | Full review list with sort, filters, and search |
| Mobile App | Ratings section → “All reviews” | Compact view with the same core filters |
| Seller Central | Brands → Customer Reviews | Brand-level feed of new reviews across your catalog |
Find Reviews In The Amazon App
On iPhone or Android, open the product page and tap the star rating block. Tap “All reviews.” From there, filter by star count, media, or “Verified purchase.” The review search bar helps you locate feature-level notes in seconds. The app’s compact layout makes quick checks easy between tasks.
Track Reviews In Seller Central
Brand-registered sellers get a “Customer Reviews” view inside Seller Central. The path: Brands → Customer Reviews. You’ll see a rolling feed of new feedback across your brand, with links back to the live product page. Sort by star rating, then tag items that need a follow-up via listing edits or packaging fixes. For high-velocity SKUs, this view becomes your daily pulse check.
If you manage many ASINs, use this page as your morning scan. Flag recurring patterns—sizing notes, cable length confusion, parts that wear early. Pair those signals with return reasons and buyer messages to plan the next round of improvements.
Filters And Sorts That Save Time
Filters surface the signal fast. Start with “Verified purchase” to focus on reviews tied to completed orders. Add a star range to split praise from pain points. Then use the search bar to find targeted feedback, such as “charging cable,” “zipper,” or “setup.”
Sorting sets priorities. “Most recent” brings fresh signals to act on today. “Top reviews” pulls up detailed entries that many shoppers marked helpful, which can guide copy edits, spec tweaks, or photo swaps.
What Each Review Element Means
Every review shows a star rating, title line, body text, date, and a “Verified purchase” badge if the buyer ordered on Amazon. Some posts include photos or video clips. Helpful votes from other shoppers add social proof. Together, these cues shape the product’s score and the trust shoppers place in your listing.
Desktop Step-By-Step Checklist
- Open the product page and click the star rating or the “See all reviews” link.
- Choose “Most recent” and skim the first two pages.
- Toggle “Verified purchase,” then scan again for concrete usage notes.
- Use the review search for hot terms tied to returns or claims.
- Clip standout quotes into a doc for bullets, images, and A+ modules.
Viewing Amazon Product Feedback For Your Listings
The fastest way to see what buyers think is to open the dedicated review page for each ASIN and keep those links bookmarked. If a product has variations, check child ASIN review pages as well as the parent page. Many buyers mention color, size, or bundle details that matter to order picks and returns.
When You Can Reply Or Report
Public replies may be limited. In many cases, the best move is to improve the listing, packaging, or inserts based on what you read. If a review breaks site rules—spam, promotions, off-topic content—use the “Report abuse” link next to that review. Keep evidence handy, such as ASINs or order details, to speed resolution.
Legit Ways To Encourage More Feedback
Use the “Request a Review” button in the order details screen for shipped orders. The message is standard and sent by Amazon, which keeps the ask neutral and policy safe. Time the request so buyers have enough use time to share real experience.
Skip rebates, coupons, or off-Amazon asks that promise a perk for a review. Amazon bans paid or rewarded posts outside its own programs. Steady fulfillment, clear instructions inside the box, and fast answers to buyer messages move the needle more than any gimmick.
Understand Ratings, Badges, And Averages
Ratings and badges follow specific rules. Not every star tap rolls into the public average unless the entry includes text, media, or a purchase badge. That can make the visible score differ from a simple mean of what you see on the page. Focus on patterns, clarity of comments, and fixable themes.
Settings And Alerts Worth Checking
Ask your team to set consistent review checks during the week. While Amazon doesn’t email every new entry, you can build lightweight alerts: a shared sheet of review links for priority ASINs, and a daily scan of the “Customer Reviews” page in Seller Central. During launches, increase the frequency and record quick wins next to each ASIN.
Read Reviews Like A Pro
Start with the first screen of the review page for the overall trend, then switch to “Most recent.” Tag quick wins (copy tweaks, image swaps) and longer fixes (packaging, parts, or materials). Save standout quotes—positive and negative—for your image gallery and A+ Content. Shoppers respond to crisp, real-world details pulled straight from feedback.
Common Roadblocks And Fast Fixes
Can’t find the review page? Use the star rating near the price. On mobile, tap the rating block, then “All reviews.” On some pages the link sits under the average star score.
Seeing fewer reviews than before? Filters might be hiding entries. Clear the “Verified purchase” toggle or adjust the star range. At times, Amazon removes posts that break policy.
Need broader signals? In Seller Central, pair what you read with voice-of-customer and return reasons to decide which fix ships first.
Review Filters You Should Use
| Filter | Where It Lives | Why It Helps |
|---|---|---|
| Verified Purchase | Review page header | Focuses on buyers tied to an order |
| Star Rating | Review page header | Splits urgent fixes from praise |
| Search Within Reviews | Review page header | Finds feature-specific notes fast |
Turn Insights Into Product Wins
Use quotes in bullets and photos. If many buyers mention sizing, cable length, or care steps, adjust your spec chart, A+ modules, and inserts. When photos show the same wear point, talk with your factory about materials or tolerances. After you ship a fix, watch “Most recent” for two weeks to confirm the issue cools down.
Two Smart Workflows For Teams
Daily Quick Scan
Open five priority ASINs each morning. Sort by “Most recent.” Add one action per ASIN to a shared sheet: “tighten size chart,” “swap main image,” “clarify cable length.” Repeat tomorrow.
Weekly Deep Pass
Pick one hero ASIN. Read the last 50 entries. Tag themes, then ship two updates: one listing change and one product tweak. Track impact week over week.
Ethics And Policy Basics
Amazon bans paid or rewarded posts outside its own programs. Keep requests neutral, don’t steer sentiment, and never offer perks for a rating. If a review looks fake, report it. When you quote buyers for marketing, keep wording intact and avoid edits that change meaning.
Why Your Brand Should Know The Official Rules
Amazon explains how ratings and review filters work in plain language on its site. Reading the official pages helps your team stay aligned with policy and keeps outreach clean. For brand-level monitoring, read the tool page that covers access and scope for the “Customer Reviews” view in Seller Central. Link both references in your internal SOP so new team members ramp fast.
Beyond Star Counts: What To Watch
Volume: Rising review counts signal traction. Track weekly adds during launches.
Helpfulness votes: Comments with many helpful votes often include crisp detail you can echo in bullets.
Media: Photos and videos teach you staging angles for your own gallery and reveal use cases you hadn’t shown yet.
Theme density: A cluster of mentions around one feature usually points to a copy tweak or a hardware change.
Keep Your SOP Tight
Document the desktop path, the app taps, and the Seller Central flow. Add links to the official pages below and your own checklist for daily, weekly, and launch-phase reviews. With a simple playbook, your team will spot issues early and ship fixes before small gripes turn into returns.
Where To Learn More
See Amazon’s own plain-English page on ratings and filters under how customer reviews and star ratings work. If you’re a brand owner, read the Customer Reviews tool overview to understand access and features for the brand-level feed.