To leave a review on Trustpilot, sign in, find the business profile, hit “Write a review,” rate 1–5 stars, add details, then submit.
You want your feedback to count and show up where shoppers look. This guide walks you through each route on the platform, what to expect on desktop and phone, and how to avoid the common snags that block a post.
All The Ways You Can Post
There’s more than one starting point. Pick the path that matches how you got to the business. The map below shows each route and what you’ll need before you start.
| Method | Where You Start | What You Need |
|---|---|---|
| Invitation Link (Verified) | Email or SMS from the business | Trustpilot account; click “Rate now,” select stars, write, submit |
| Company Profile | Search on Trustpilot, then open the business page | Trustpilot account; click “Write a review” |
| Redirected Link | “Review us” link on the business website | Trustpilot account; label shows “Redirected” on the post |
| Product Review | Invitation for a product you bought | Trustpilot account; star rating, title, text, photos or video |
How To Post A Review On Trustpilot: Step-By-Step
Option 1: Use An Invitation Link
Many shoppers get a message after buying. Tap or click the invite link. You’ll land on a form with the business or item pre-selected. Pick a star rating, add a short title, and write the story of your experience. If you add photos or a clip, keep it clear and relevant. Submit, and the post will carry a “Verified” tag since it came from a tracked invite. You can check the official write-a-review steps.
Option 2: Start From A Company Profile
Didn’t get an invite? No problem. Search the brand name on the platform and open the profile. Hit “Write a review,” choose your stars, and write your take. If the business has both service and product reviews, the page guides you to the right form. Keep your text specific: what you bought, dates, staff names if useful, what went well, what could improve.
Option 3: Follow A “Review Us” Link
Some sites place a badge or link that jumps straight to the form. Using that route adds a small “Redirected” label on the finished post. The steps are the same: rating, title, body, then submit.
Option 4: Post A Product Review
Product invites lead to a form that accepts photos and short clips. Stick to clear shots that prove you used the item. You can rate each product and write text for each one you received in the same order.
Create Or Access Your Account
You need a user account to publish. You can sign up with email, Google, or Facebook. Pick a display name. You don’t have to use your real name, yet your post must reflect a genuine experience with the business. People under 18 can’t post. If your purchase or service happened more than 12 months ago, wait until you have a fresh interaction before you write again. Usernames can be changed later in your profile settings.
Write A Clear, Fair Review
Readers want the story, not just a star. Lead with the moment that shaped your rating. Add dates, order numbers, or branch names when helpful. Avoid links, personal data, and profanity. Comment on staff, speed, quality, price, delivery, returns, or help. If you had a problem, say what you tried and whether the business replied. Keep it about your single experience with that company.
What The “Verified” Label Means
When your review started from an automated invite after a purchase or service, the platform can match it to a real order. That’s why it gets a small “Verified” badge. Posts that begin from a profile search or a website badge don’t get that mark, yet they’re still welcome if they reflect a real interaction.
What “Redirected” Means
If you clicked a link on the company’s site that led to the form, your published post shows “Redirected.” It simply shows where you started. It doesn’t change the weight of your words.
Desktop And Mobile: Same Steps, Different Screens
On a laptop, the editor sits next to your star picker. On a phone, the flow is stacked and sized for thumbs. Write your draft in a notes app if that helps, then paste it in. Always review the preview before you hit submit.
Edit, Update, Or Delete Later
Your story can change. If the business fixes a problem or your view shifts, you can update the text and rating. Head to your profile, open “My Reviews,” and choose edit. If you don’t want the post online anymore, delete it from the same screen. You can also respond back if the business replies to you.
Rules You Need To Respect
The platform asks for real, recent experiences without incentives. No gifts or discounts in exchange for a rating. Stick to facts. Keep it relevant to the service or product. Don’t copy content from elsewhere. Don’t post if you’re tied to the company or a rival. Break the rules and your post may be taken down. Read the guidelines for reviewers to see the full list.
Safety And Privacy Basics
Skip phone numbers, emails, order codes that expose private data, or any other sensitive info that someone could misuse. If you upload media, use original photos or clips you took yourself. Don’t include faces of other people without consent. If you added something by mistake, you can remove media from the product review area in your account.
Timeline: When Your Post Goes Live
Most service posts appear right after you submit. Product reviews can take a little longer due to extra checks. If a business flags your post for a check, the text might be hidden while the team reviews it. Watch your inbox for a proof request. Reply on time so your words come back online.
Common Pitfalls That Block A Post
- No account or not logged in.
- Old experience older than a year.
- Text contains links, threats, or personal data.
- Incentivized content or staff/competitor conflict.
- Duplicate posts about the same order.
Quick Troubleshooting Table
Hit a snag? Use this cheat sheet to fix the most common issues fast. See quick reference below.
| Issue | Fix | Where To Click |
|---|---|---|
| Can’t find the business | Search exact trading name; try the website badge | Search bar on Trustpilot; company site footer |
| Invite link expired | Post from the company profile instead | “Write a review” on profile |
| Post hidden after flag | Reply with proof within the deadline | Email from Trustpilot; “My Reviews” |
| Media won’t upload | Resize images; use standard formats | Product review editor |
| Want to retract | Delete from your profile | “My Reviews” → delete |
What Makes A Helpful Review
Balance warmth with detail. Readers trust short, clear stories that cover what happened, how the company responded, and the result. Keep sentences tight. Skip marketing phrases and superlatives. Share one clear takeaway a buyer can act on. Add a line that explains whether you’d buy again or choose a rival, and why.
Useful Clarifications For Reviewers
Posting without a purchase: you can write if you had a genuine interaction such as a quote request, a help desk call, or a store visit.
Using a display name: you may pick a handle that isn’t your legal name; proof requests happen privately if needed.
Changing a rating later: open your profile, locate the post, and update both text and stars in one go.
Content Checklist Before You Submit
- One purchase or service per post.
- Clear star choice that matches the text.
- Specifics: dates, order ID (masked), branch or agent if helpful.
- No links or personal contact data.
- Tone that’s firm but fair.
How Businesses See And Use Your Feedback
Brands can reply publicly to your words. Many send invites that lead to the “Verified” label, and they may follow up with a response or a fix. If they dispute a claim, the team may contact you to confirm details. Your thoughtful post helps buyers weigh a choice and pushes companies to raise their game.
After Publishing: Share And Follow Up
Once your post appears, copy the link and share it with friends who asked for your take. Check back in a day or two to see if the business replied. A short update that explains the outcome can help the next shopper.
A Short Workflow You Can Save
- Create or log in to your account.
- Choose your starting point: invite link, company profile, or website badge.
- Pick stars, write a title, and tell the story with clear facts.
- Attach photos or a clip if it helps shoppers judge.
- Submit, then share the public link if you want others to see it.
- Return later to edit or delete if your view changes.
Proof And Moderation: What To Expect
If someone flags your post, the team may ask for a document that shows you had contact with the company. A receipt, order page, booking email, or a dated chat log usually works. Send the file through the secure link in the message. Meet the deadline so the text returns online. If you can’t supply proof, the post can stay hidden until you do.
Sources And Safe Practices
To keep your post live, match the platform’s rules and tips. That means a real, recent experience, no incentives, and a fair tone. If your post goes under review, reply to requests from the team on time with proof like a receipt or booking email. The help center explains labels like “Verified” and shows how to find and manage past posts from your profile page.