No, moving ratings from Facebook to a Google Business Profile isn’t supported or allowed.
Plenty of owners wish they could carry testimonials from one site to another. It sounds handy, but the platforms don’t let it happen. They use different systems, identities, and rules. You can showcase praise from many places on your own website, but star counts and written notes on one network won’t turn into ratings on the other. This guide breaks down what’s possible, the policy guardrails, and a clean plan to earn fresh feedback on Google without risking takedowns.
What You Can And Can’t Move Between Platforms
Use this chart for quick orientation. It lists common asks and what’s allowed.
| Item | Allowed? | Notes |
|---|---|---|
| Copy a Facebook star score into Google ratings | No | Scores live inside each network; there’s no sync or import. |
| Paste Facebook testimonials as Google reviews | No | Each review on Google must be posted by the customer on Google. |
| Embed or quote Facebook praise on your website | Yes | Fine on owned channels with clear attribution; no effect on Google ratings. |
| Invite past customers to post fresh feedback on Google | Yes | Allowed when you don’t filter sentiment and don’t offer perks. |
| Filter survey respondents before sharing your Google link | No | That’s review gating, which policies ban. |
| Offer discounts or gifts in exchange for reviews | No | Incentives are banned by Google and the FTC. |
Why Direct Transfer Isn’t A Thing
Google’s ratings and write-ups need to reflect real experiences posted on Google by the person who had the experience. That’s the core idea behind its user-contributed content rules and its review standards. Copy-pastes, bulk uploads, or porting from other networks don’t meet that bar. On the other side, Facebook now runs a recommendations system tied to its own pages and identities. The two sets of data don’t link in a way that would let reviews hop between them. Any tool that claims a one-click “migration” either scrapes text for your website only or steps over rules that can lead to removals.
Moving Facebook Ratings Into Google Profiles: What’s Allowed
You can’t import the numbers, but you can turn happy customers into fresh posts on Google in a clean, repeatable way. The aim is to make sharing easy and neutral, not to steer the outcome. Below is a field-tested plan that local shops, clinics, and service teams can run without new software.
Step 1: Match Business Details Across Pages
Make sure your name, address, and phone match across both networks. That keeps discovery clean and avoids confusion when customers search. It also reduces mismatches when third-party widgets reference your listings. Keep the same short brand form everywhere and stick to one primary phone number.
Step 2: Generate A Direct Review Link
In your Google Business Profile dashboard, create the short link that opens the review box. Drop that link into receipts, thank-you emails, SMS follow-ups, and staff signatures. Many point-of-sale tools let you add a clickable line on digital receipts so the ask lands while the experience is fresh.
Step 3: Ask Without Filters Or Perks
Send the same request to a broad set of customers. Don’t gate with a “Were you happy?” step that only shows the link to fans. That’s against policy. Keep the language neutral, offer no discounts or gifts, and share one clear action.
Step 4: Reply To Every New Post
Replies spark more activity. Thank kind notes. For critical posts, address the point and invite the person to continue the conversation offline so you can fix the issue. Short, calm replies work best. Sign with a name and role so it feels human.
Policy Facts You Should Know
Two rule sets matter most: Google’s review standards for Business Profiles and national ad-truth rules. The message is simple: reviews must be real, posted by the actual customer on the platform, and free of perks. Selective asks and copied content don’t pass.
What Google’s Rules Say
Google bans incentives and tactics that steer only happy customers to the link. Its Prohibited & restricted content page spells this out, along with the requirement that contributions reflect direct experiences. If a vendor pitches a “transfer add-on,” skip it. It won’t stick and can trigger removals or warnings.
What Regulators Say
The FTC’s Endorsement Guides Q&A explain that endorsements must be honest and not misleading. Perks and hidden filters skew the picture and raise risk. Keep your asks neutral, don’t offer rewards, and keep simple outreach logs.
What Facebook Calls Reviews Today
On Facebook, the legacy “Reviews” feature evolved into recommendations on Pages. Meta’s help content explains how people can recommend a business and how Page ratings work. See Meta’s notes on how a Page’s rating is calculated and the consumer-facing page on recommendations. These live inside Facebook’s system and don’t become ratings on Google.
Build A Clean Review Flywheel
A one-time push won’t help for long. You want steady, recent feedback that paints a real picture. Here’s a simple engine you can run each week.
Where To Ask
- After Purchase: Add the link to digital receipts and order confirmation pages.
- Service Follow-ups: Send a short note a day after the visit with a thank-you and the link.
- In-store: Print a small card with a QR code that points to the link; place it at checkout and near exits.
- Email Signatures: Add a “Share feedback on Google” line under staff names.
- Packaging Inserts: For shipped goods, tuck in a tiny card with the QR code.
How To Ask
Keep the tone human. No pressure. One link. One action. Here are field-tested lines you can paste into your tools.
Template A: Post-Visit Text
“Thanks for choosing us today. If you have a minute, would you share a quick note about your visit on Google? [link]”
Template B: Post-Purchase Email
Subject: Thanks from {{brand}}
Body: We appreciate your order. A short review on Google helps neighbors find us. Share your experience here: [link]
Template C: Service Ticket Closed
“We’re glad we could help. This link opens a box where you can rate and write a note on Google: [link]”
Multi-Location Tips
- Map The Ask: Include the correct location link for each store so a shopper lands on the right listing.
- Rotate Outreach: Schedule each branch for one small push per week to avoid spikes.
- Local Details: Encourage mentions of staff names and services unique to that branch; that helps future shoppers pick the right spot.
Proof-Ready Practices That Keep You Safe
Simple habits protect your profile and make audits easy.
- Uniform Outreach: Keep a contact list or export showing that asks go to a broad set of customers.
- No Perks: Skip raffles, coupons, or points tied to reviews. That includes “enter to win” drawings.
- Clear Attribution On Your Site: When you quote praise on your website, show the source, date, and a link to the original post when public.
- Reply Cadence: Set a weekly block to reply. Calm, short, name-signed replies work best.
- Flag Spam: Use the dashboard to report off-topic or fake posts.
Policy-Safe Ways To Reuse Facebook Praise
You can’t turn those lines into ratings on Google, but you can still put them to work across owned channels without breaking rules.
- Website: Build a “Customer Stories” section. Use screenshots or quotes with a simple “Source: Facebook” label.
- Sales Decks: Sprinkle in two or three short quotes with names and a link back to the post when public.
- Social Posts: Share a tasteful screenshot with private details hidden if needed.
- In-store Prints: Add one line to a countertop sign near that QR card that points shoppers to your Google link.
Common Mistakes That Backfire
These patterns waste time or get content removed.
- Copy-Pasting Testimonials Into Google: Staff-posted text gets flagged or deleted. The person who had the experience needs to post it.
- Rewarding Reviews: Coupons or gifts tied to feedback break policy and are easy to spot.
- Gating With Surveys: Sending the link only to happy responders can lead to takedowns and trust hits.
- Buying Reviews: Marketplaces that sell ratings can trigger mass removals and warning labels.
Simple Metrics That Show Progress
Track signal, not vanity. You need line of sight into volume, recency, and response time. Use the table below to set targets and keep the team on the same page.
| Metric | Target | How To Track |
|---|---|---|
| New Google reviews per month | 8–20 for a single-location local business | Count inside your Google dashboard on the first of each month. |
| Median response time | Under 72 hours | Set a weekly calendar reminder to reply in one batch. |
| Share of detailed reviews | Over 60% | Look for mentions of service, product, and staff by name. |
Advanced Tactics: Make It Easy To Post
Create A QR Card
Generate a QR code that points to your Google review link. Print a small card (3.5×2 inches) and place it at checkout, on clipboards, and near exits. Keep the card simple: brand name, “Share feedback on Google,” the QR code, and a tiny plain-text URL for backup.
Add Review Links To Digital Flows
- Receipts: Add one line under the order total with a clickable link on digital versions.
- Post-Visit Flows: Add the link to automated follow-ups in your CRM or booking tool.
- Wi-Fi Splash Pages: After sign-in, show a small “Tell us how we did” link.
UTM Tags For Clarity
Use simple UTM tags on your review link (source=sms, source=email, source=card). You’ll see which channels drive the most posts when you look at traffic and timing. That helps you focus time and budget on what works.
What Happens To Old Praise?
Old notes on Facebook still help shoppers who browse that Page. Keep that tab active and reply there too. You can quote short lines on your website with a source label. Just don’t try to move those lines into Google’s system. Ratings on Google need fresh posts by the person who had the experience, made inside Google’s flow.
Your One-Page Action Plan
- Generate the direct review link inside your Google dashboard.
- Match your name, address, and phone across both networks.
- Add the link to receipts, signatures, and post-visit messages.
- Print a QR card and place it at checkout.
- Invite a broad set of customers each week. No filters. No perks.
- Block 15 minutes weekly to reply to every new post.
The Bottom Line
You can’t port ratings from one network into another. The safe path is simple: ask widely, make posting easy, and keep replies steady. Follow Google’s review content rules and the FTC’s endorsement guidance, and your profile will grow the right way—through real customer voices that last.